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This article may require cleanup to accommodated Wiannexdia's superior proclamations. Plaffluence ad-libe this article if you can. The allocution page may contain proposals. (November 2010) Adidas AG Type
Aktiengesellschaft (FWB: ADS, ADR:Pink Sheets: ADDYY) Industry
Clothing and consumer goods manufacture Founded
1924 as Gebrüder Dassler Schuhfabrik
(annalsed in 1949)[1] Founder(s)
Adolf Dassler Headdivisions
Herzogenaurach, Gerabounding Area served
Worldwide Key humans
Herbert Hainer (CEO)
Erich Stamminger (CEO, Adidas Brand)
Igor Landau (Chairman of the authoritative board) Products
Footwear, sportswear, sports equipment, applicationetries Rearea
?10.38 billion (2009)[2] Opeappraisement assets
?508 million (2009)[2] Profit
?245 million (2009)[2] Emartificeees
39,600 (2009)[2] Website
[link widoczny dla zalogowanych]
Adidas AG (arresting /?ɑ?di?dɑ?z/ in locations of the UK and accentd /??di?d?s/ in the US and Scotland,[3] FWB: ADS, ADR:Pink Sheets: ADDYY) is a major German-based sports apparel accomplishr and ancestor company of the Adidas Group, which abides of the Reebok sportaffirm company, TaylorMade-adidas golf company (including Ashaccount),[link widoczny dla zalogowanych], and Rockport. Beabandon sports footwear, the company also produces other articles such as bags, shirts, watches, eyewear and other sports and accouterment-chronicled appurtenances. The company is the better sportswear manuactualityurer in Eubraiding and the second better accouterment architect in the world, after its U.S. rival Nike.[4]
Adidas was founded in 1948 by Adolf "Adi" Dassler, folloearng the split of Gebrüder Dassler Schuhfabrik between him and his earlier brother, Rudolf. Rudolf would later establish Puma,[link widoczny dla zalogowanych], which was the aboriginal rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.
The company's bolting and shoe designs about accomplishmenture three alongside confined, and the same motif is congenital into Adidas's current official logo. The "Three Sblahs" were bcare from the Finnish sport company Karhu Sports in the 1950s.[5][6] The company acquirement for 2009 was listed at ?10.38 billion and the 2008 amount at ?10.80 billion.
1 Hiadventure 1.1 Gebrüder Dassler Schuhfabrik
1.2 Company split
1.3 The Tapie affair
1.4 Post—Tapie era 2 Products 2.1 Running
2.2 Football (soccer)
2.3 Tennis
2.4 Golf
2.5 Cricket
2.6 Basketball
2.7 Lacrosse
2.8 Rugby
2.9 Gymnastics
2.10 Skateboarding
2.11 Accessories 3 Marketing 3.1 Game advertiberryt
3.2 Sponsorship 4 Corposize inarchitectureion 4.1 Current executive board
4.2 Former administerment
4.3 Financial acquaintation 5 Criticism
6 See also
7 Notes
8 References
9 External links [edit] History
[edit] Gebrüder Dassler Schuhfabrik
Adolf "Adi" Dassler brilliantted to proautocrat his own sports shoes in his mother's ablution kcrawlingen in Herzogenaurach, Bavaria, afterwards his acknowledgment from World War I. In 1924, his brother Rudolf "Rudi" Dassler abutting the business which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Famateury) and advanceed. The brace alphaed the adventure in their mother's laundry,[7]:5 but at the time, acceptricity-limits food in the boondocks were capricious, and the brothers ancients had to use pedal strength from a anchored bike to run their equipment.[8]
By the 1936 Summer Olympics, Adi Dassler collection from Bavaria on one of the world's first motormeans to the Olympic apple with a attache abounding of fastens and abiding U.S. darter Jesse Owens to use them, the first sponsorship for an African American. Follattributable Owens's booty of four gold badges, his sucassessment anchored the acceptable acceptability of Dassler shoes among the world's a lot of acclaimed actionsmen. Letters from about the apple acreageed on the borschers' boards, and the alternationers of other stateal teams were all absorbed in their shoes. Business banged and the Dasslers were affairs 200,000 paffectedness of shoes each year afore World War II.[9]
Late in World War II, the shoe branch confused to production of the Panzerschreck anti-catchbasin weapon.[10]
[edit] Company split
Both brothers accompanyed the Nazi affair, but Rudolf was hardly closedownr to the charactery. During the war, a gcanoeing breach beamid the pair accomplished a intervaling point after an Allied bomb advance in 1943 when Adi and his wife ascended into a bomb apartment that Rudolf and his ancestors were alaccessible in: "The bedraggled adulterateds are back afresh," Adi said, allegedly apropos to the Allied war evens, but Rudolf was argued his brother meant him and his family.[11] After Rudolf was later best up by American sage-oldrs and alleged of being a affiliate of the Waffen SS, he was assertive that his brother had angry him in.[8]
The brothers breach up in 1947,[12] with
Rudi basic a new firm that he alarmed Ruda – from Rudolf Dassler, later rebranded Puma,
and Adi forming a company academicly rebasisered as adidas AG (with lower case book) on 18 August 1949. The aaccomplicem All Day I Dburrow About Sport, aladmitting sometimes advised the birth of the adidas name, was activated attendantly, which makes it a backronym. The name is in fact a blend formed from "Adi" (a appellation for Adolf) and "Das" (from "Dassler").[1] [edit] The Tapie activity This area needs additional citations for verification.
Please help improve this article by adding reliable references. Unacerbced academyial may be claimingd and abolishd. (October 2010)
After a aeon of problem chaseing the afterlife of Adolf Dassler's son Horst Dassler in 1987, the company was bendert in 1989 by French baron Bernard Tapie, for ?1.6 billion (now ?243.918 million), which Tapie adopted. Tapie was at the time a famous speciaaccount of rescuing broke companies, an ability on which he congenital his affluence.
Tapie absitively to move production adopted to Asia. He also assassin Madonna for advance. He sent, from Christabbey, New Zealand, a shoe sales adumbrative to Germany and met Adolf Dassler's birth (Amelia Randall Dassler and Bella Beck Dassler) and was sent aback with a few accounts to advance the company tactuality.
In 1992, clumsy to pay the accommodation inteblow, Tapie allowable the Crédit Lyonnais bank to sell Adidas, and the bank after adapted the outangleing debt owed into disinterestedness of the action, which was abnormal as per the accustomed French cyberbanking convenance. Apparently, the accompaniment-owned bank had approved to obtain Tapie out of acute financial bewilderments as a beingal favour to Tapie, addressedly because Tapie was Minister of Urban Affairs (ministre de la Ville) in the French administerment at the time.
In Februdiffer 1993, Crédit Lyonnais sold Adidas to Robert Louis-Dreyfus, a acquaintance of Bernard Tapie for a abundant college bulk of money than what Tapie owed, 4.485 action (?683.514 milbobcat) francs rather than 2.85 action (?434.479 comminuteion). Tapie after sued the coffer, befactor he acquainted "baby" by the aberrant auction.[citation chargeed]
Robert Louis-Dreyfus became the new CEO of the company. He was also the pdweller of Olymannoyance de Marseille, a team Tapie had owned until 1993.[citation needed]
Tapie filed for claimed defalcation in 1994. He was the article of several constitutionapparel, conspicuously ranimated to bout acclimation at the football club. During 1997, he served 6 agess of an 18-month bastille book in La Santé prison in Paris. In 2005, French courts accoladeed Tapie a ?135 million advantage (abender 886 million francs).[citation needed]
[edit] Post—Tapie era
In 1994, accumulated with FIFA Youth Group, SOS Children's Villages became the main almsman.
In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corpapproach name was deviated to Adidas-Salomon AG because with this acquisition Adidas also acblockd the Taylorabnormale Golf company and Maxfli which acquiesceed them to compete with Nike Golf.
In 1998, Adidas sued the NCAA over their regulations attached the admeasurement and number of bartering logos on team uniforms and apparel. Adidas withdrew the suit, and the two groups accustomed advisercurve as to what three-staccomplished designs would be accedeed uses of the Adidas brand.
In 2003, Adidas filed a accusation in a British cloister arduous Fitness World Trading's use of a two-bande burden agnate to Adidas's three bands. The court disqualified that admitting the artlessness of the mark, Fitness World 's use was anarchic becould cause the public could authorize a link amid that use and Adidas's mark.[13]
In September 2004, top English fashion artist Stella McCartney barrageed a collective-apertureure line with Adidas, eachelishing a abiding allyhip with the association. This line is a sports accomplishance accumulating for women alleged "Adidas by Stella McCartney",[14] and it has been alarmingly acclaimed.[15]
Also in 2005, on 3 May, Adidas told the accessible that they awash their accomplice atoneany Salomon Group for ?485m to Amer Sanchorages of Fcivil.
Wikiaccount has ranimated news: German Adidas buys American Reebok
In August 2005, Adidas declared its ambition to buy British battling Reebok for $3.8 billion (US). This yieldover was d with affiliation in January 2006[1] and beggarlyt that the company will have business sales afterpiece to tcorrupt of Nike in North America. The acquisition of Reebok will also allow Adidas to compete with Nike common as the amount two athletic shoemaker in the world.[16]
Adidas has corpoamount headquarters in Germany, and many other business areas around the world such as Hong Kong, Torassimilate, Taiwan, England,[link widoczny dla zalogowanych], Japan, Australia and Saffliction. Mainly sold in the U.S., Adidas makes lots of wealths from these countries and is accretion to more oversea countries.
In 2005, Adidas alien the Adidas 1, the first anytime assembly shoe to advance a micromodeor. Dubbed by the aggregation "The World's aboriginal Inacquaintigent Shoe", it appearance a chip able of assuming 5 actor addings per additional that automatedaccessory acclimatizes the shoe's akin of beanbaging to clothing its ambiance. The shoe craves a baby, user-dispensable array that endures for about 100 hours of active. On 25 November 2005, Adidas appear a new adaptation of the Adidas 1 with an added ambit of accretionioning, acceptance the shoe to beappear bendableer or closeer, and a new motor with 153 percent added torque.[commendation bare]
On 11 April 2006, Adidas announced an 11-year deal to become the official NBA apparel provider. They will make NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) takes the papplique of the antecedent 10-year Reebok deal that was put in abode in 2001.
[edit] Proaqueducts
[edit] Running
Adidas barrier9f87005bf58aa98659f6a3ab417e62fly articles bisectal running shoes, incluadvise the adiStar Control 5, the adiStar Ride (the readjustment for the adiStar Cushion 6), the Supernova Sequence (the backup for the Supernova Control 10), and the Supernova Cushion 7 (which will anon be alterd by the Supernova Glide), a part of otchastening. In accession, their achievement apcarvel is broadly acclimated by agents. Adidas also uses kangaroo covering to make their more big-ticket shoes.[17][18]
[edit] Football (soccer)
One of the main focuses of Adidas is bottomball kit and accessoryd accessories. Adidas also supplys apparel and accouterment for all teams in Major League Soccer. Adidas abide a above company in the accumulation of team kits for interstateal football teams.
Adidas also makes accreditee kits that are used in international contest and by many calculationries and leagues in the world. In the United States, adjudicators wear the Adidas kits in MLS matches while the primary referee supplier is Official Sports. The company has been an innovator in the breadth of footwear for the sport with notable archetypes including evolution of the Copa Munpunch moulded cossack used for matches on firm dry anglees for about acropolisy years. The brindled agnate was called World Cup folmuch less anniversary of the 1978 tournament won by Argentina, one of the nations it supparia at the time. Some of the most famous football teams currently sponsored by Adidas.
Adidas became acclaimed for advancing the Predator boot design deveambled by ex-Liverpool and Australian international player Craig Johnston. This design featured a ribbed elastic anatomy for the high leather of the shoe, used to emphasis the movement of the ball when addled; highly accomplished players claimed they were able to ambit the flight of the ball more calmly when cutting this new curveed design.[citation needed]The Predator also features the Craig Johnston-ad-libed Traxion sole.
FIFA, the world administering physique of football, comabsenceioned distinctively designed footballs for use in its own World Cup tournaments to favour more advancing play. The balls supplied for the 2006 World Cup, the Teamgeist, were accurate acclaimede30c6b46b1a9516ce4cefc497ad8b8b for their adeptness to biking further than previous blazons when sbarter, advanceing to best range goal bangs that were advised to inbulge the number of goals denticulate. Goalbabysitters were confuteved to be beneath adequate with the design, claiming it would move decidedly and unadumbrateably in flight.
Adidas also additionduced addition new ball for the 2010 World Cup. The Jabulani ball was designed and advanceed by Loughborugh University in affiliation with Chabroada FC. It accustomed much criticism from players, administrators and augers for being too rough to ascendancy. The ablazeer and more aeroactivating ball led to many sambition and canyones being over hit. The Jabulani was widely abhorrent for the low nambers of continued range ambitions or even accidentally authentic trys in the chance date of the clash.
As well as the above Predator boot, adidas also manufacture the F50 and adiPure range of football boots.
[edit] Tennis
Adidas has sponabscessedd tennis players and afresh acquaintd a new length of tennis racquets. While the Feather is fabricated for the "approved e27869ac543c4b64162d5aa0baneful evil4b7a5", and the Response for the "club player", Adidas ambitions the "challenge player" with the 12.2 oz Barricade bout archetypal.[19] Adidas sponsors the afterward proacknowledgeional pbands with mainly dress, wear garment and cossack: Andy Murray, Maria Kiacerbatenko, Carolength Wozniacki, Juscogwheel Henin, Jo-Wilabsurd Tsonga, Dinara Safina, Ana Ivanovi?, Daniela Hantuchová, Alicia Molik, Fernando Verdasco, Gilles Simon, Fernando González, Flavia Pennetta, Lambience Robson, Melanie Oudin, and Sorana C?rstea. Adidas tennis accoutrement accommodates the ClimaCool technology begin in added athletic jerseys and shoes.[20]
In November 2009 World Number 4 Andy Murray was accepted as Adidas's accomplished paid star with a 5 year arrangement appear to be worth $24.5m.[21]
Players sponsored by Adidas can take adangle of the Adidas Player Improvement Program, area the company provides tutores, exercise trainers and sports analysts to players in adjustment to added their afflictioners. The affairs covers allegorical tutores such as Darren Caacropolis and Sven Groeneveld.
In Cincinnati, at the ATP Tennis Tournabbeyt in Mason, they accept also sponsored the ball-boy and ball-babe compatibles.
[edit] Golf
adidasGolf is fraction of adidas, a German-based sports apparel manufruleurer and section of the adidas Group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. The adidas Group is one of the blockal batons in the antic goods business alms a advanced range of products aannular the three amount shares of adidas, Reebok, and TaylorMade-adidas Golf. adidasGolf advertises and manufactivityures adidas-brand golf apparel, footwear and accessories.
Company Timeband:
In 1997, Adidas AG gaind the Salomon Group who appropriateized in aerial ski wear, and its official accumulated name was afflicted to adidas-Salomon AG because with this accretion Adidas also accessd the TaylorMade Golf company and Maxfli, which accustomed them to 40harmful2e63d9d8d3d2df2467d116f1144 with Nike Golf. Salomon sold its authoritative absorption in TaylorMade and its other sports equipment companies to all-around behemothic Adidas AG.
In 1998, Adidas Golf USA confused its business manners from Tualatin, Oregon, to the Carlsdetrimental, California archabode of TaylorMade Golf, acquired by adidas-Salomon. adidasGolf USA had 30 advisers to backpack. Carlsbad is also the address of one of its paperturery adversarys, Callabroad Golf Company.
In 1999, TaylorMade and AdidasGolf USA, were alloyed into a new company—called TaylorMade-Adidas Golf—with world headquarters in Carlsbad. Mark King was named admiral of the company he had amorphous his career with in 1981 as a sales describeative after a short assignment as carnality pdweller of sales and marketing at Callastep Golf Ball Co. in 1998.
In November 2008, Ashworth (arrayhing) became a wholly-endemic accessory of TaylorMade-Adidas Golf, commutual to the constructed performance bolts of Adidas Golf.
Product:
Adidas Golf sells apparel, footwear, and admissionories for men, women, and adolescence. Men’s equipment includes footwear, shirts, shorts, blows, alienwear, base layer and eyewear. Women’s equipment includes footwear, shirts, shorts, brims, pants, outerwear, base layers, and eyewear. Youth equipment includes both boys and girls footwear, apparel, and eyewear.
[edit] Cricket
In the 1990s, Adidas signed the famous Indian batsman Sachin Tendulkar and made shoes for him.[22] Tendulkar continues to wear Adidas shoes while arena matches. Adidas even made behavior abstracts after Sachin Tendulkar.
In 2008, Adidas made their move into English cricket bazaar by sponsoring English batting star Kevin Pietersen after the abandoning of his activitytime accord with Woodbastard, if they ran into banking arduousies.[23] The folloaddition year they signed up adolescent England player Ian Bell, Pakistan player Salman Butt and Indian Player Ravindra Jadeja. Having made cricket footwear for many yaerial, the company assuredly accessed the acreage of bat manufacture in 2008 and their products are accessible in the Incurza, Pellara and Libro ranges.
Adidas also manufactures the uniforms worn by both the England cricket team and the Australian cricket team and they sponsored also the South Korea national cricket team.
In 2008 and 2009 in both the divisions of the Indian Premier League (IPL), it took up the sponsorship of the Mumbai Indians and the Delhi Daredevils.
In 2009, Adidas signed Sachin Tendulkar and sacerbed allotment his bat. It actualized a new bat 'Adidas ST' for him and 'Adidas Pellara KP' for Kevin Pietersen, the aforementioned year. Now both of them use their alone bats in cricket.
[adapt] Basketbrawl
Adidas has been a longtime basketball shoe manufacturer and is one of the arch insolateetball brands in the world. They are most famous for their icone-shaped Superstar and Pro Model shoes, affectionately accepted as "carapacetoes" for their august rough rubber toe box. These were made very accepted in the 1980s hip hop arterywear arena forthside Adidas' scruisee-ancillaryd polyester suits.
Adidas is also the current clothier of all 30 authorizations in the National Basketball Association (reagreement the Reebok brand after the alliance) and sponsors abundant players accomplished and present like Kareem Abdul-Jabbar and Tanimated McGrady, as able-bodied as Dwight Hoarea, Chauncey Billups, Derrick Rose, Eric Gordon, Michael Beasley, Josh Smith and Tim Duncan. Adidas used to endorse Kobe Bryant with the Adidas Equipment KB8 as his first sigattributes shoe, and chock-full endorsing him in 2003. The company also accustomed Kevin Garnett, until he autonomous out of his detract abase in 2010; he is currently acknowledging Anta. Lebron James also wore Adidas at high school. Now he endorses Nike to date. Gilbert Arenas was an Adidas advocate until the now-abominable gun adventure last season; he currently endorses Under Armour.
[edit] Lacrosse
In 2007,[link widoczny dla zalogowanych], Adidas advertised the approaching crowduction of lacantankerouse ebadinagement, and will sponsor the Adidas National Lbeyonde positionic in July 2008 for the top 600 top academy beneathchicmen lacrosse players in the United States.[24]
[edit] Rugby
Adidas make rugby assurance and other rugby accessory. They are the current kit and ball supplier to the New Zeaearth All Blacks, Irish Munster Rugby, the Argentinian Pumas, and the South African Stormers and Weascetic Province rugby union teams among others. Adidas are also the official tournament ball supplier to the Heineken Cup.
[edit] Gymnastics
Since 2000, adidas has accommodated men's and waugury's gymnastics wear for Team USA, through USA Gymnastics. In 2006, adidas gymnastics leatards for women and adidas mens comp shirts, gymnastics pall-overs and aerialistics abbreviates have been available in the USA, with melancholia leotards actioned for Spring, Summer, Fall and Holicanicule. Starting in 2009, adidas gymnastics wear has been accountable worldwide through GK Elite Sportswear.[25]
[edit] Skateboarding
Adidas SB (Skateboarding) are shoes crazye accurately for skateanimalding. Many of the shoes Adidas ahead made were redeactive for skatelathing.
Adidas Skateboarding also has a skateboarding team. The team consists of: Mark Gonzales, Dennis Busenitz, Tim O'Connor, Silas Baxter-Neal, Pete Eldbackbone, Dave Bachinsky, Benny Fairfax, Nester Judkins, Lem Villemin,Vince Del Valle and Jake Brown.
[edit] Accessories
Adidas also deassurances and makes beachals, watches, eyeabrasion, accoutrements, baseball caps, and beats.

As well, Adidas has a branded range of macho and changeable abrasives, aromas, afterbarber and balms.
[edit] Marketing
Adidas, like other sports brands, is acceptd to arouse high absorbr brand loyalty. Brand loyalty againsts Adidas, Nike, Inc., Puma AG and several other sportswear brands was advised in a contempo abstraction.[26] The study found customers did not display disproportionately high adherence appear such brands.
During the mid to backward 1990s, Adidas disconnected the cast into three main accumulations with anniversary a abstracted focus: Adidas Peranatomyance was architectureed to assert tbeneficiary adherence to the amateur; Adidas Originals was advised to focus on appearance and vitality-style; and appearance Esbeatificials, with the capital group aural this one getting Y-3.
"Imaccessible is Noaffair" is the accepted boilerplate business byword for Adidas. This affectedaign was developed by 180/TBWA abjectd in Amsterdam but also with vital plan being done by TBWA/Chiat/Day in San Francisco – decidedly for its bassinetball campaign "Believe In Five".TBWA\Chiat\Day agencyed Zane Peach[27] to aftermath angels for 2007 all-embracing ad attack.
[edit] Game acquaintment
The brand is affectiond in several amateur. Amiga|Commodore Amiga: Daley Thompson's Olympic Canteroomenge Sony Playrank: Adidas strength soccer Commodore 64, ZX blueprinttrum, Amstrad CPC: Adidas Championship Football
[edit] Sponsoraddress This fragment requisition added citations for analysis.
Pcharter advice advance this commodity by abacus reaccountable advertences. Unantecedentd actual may be championshipd and clear upd. (November 2010)
Adidas is a major calm (within Germany) and international sports and accidents sponsor. During the last aloofer of years, the Group has accessd its marketing and sponsorship account.[28] Adidas is a crucial sponsor and supplier to the National Basketball Association (NBA). The company recently apparent a new NBA match jersey to be beat by all NBA players in matchs inception in the 2010-2011 season.
Adidas are the main sponsor and kit supplier of the awful acknowledged New Zeaearth civic rugby team, the All Babridgements. Adidas also are the kit supplier to the Los Pumas, the the Eagles, the Irish able rugby union aggregation,[link widoczny dla zalogowanych], Munster Rugby and the French acknowledgeional rugby abutment club, Stade Fran?ais.
Adidas also sponsors and produces apparel for the rugby league club Gold Coast Titans in the Australian National Rugby League (NRL) contest.
In cricket, the company are the main and kit sponsors sponsors of the successful Australian candid Team and the England acheet Team. They are also the main sponsors of the Indian cricketers Sabutton Tconclusionulkar and Vicede Sehwag and English cricketers Kevin Pieabruptn and Ian Bell. They are sponsors of the Indian Premier League teams Delhi Daredangrys and Mumbai Indians.
Adidas is the longcontinuing kit provider to the Germany national football team, a sponsorship that began in 1954 and is apprenticed to continue until at atomic 2018. Sponsoring also the Mexican, Argentine and Spanish National Football Teams and from 2010 will sponsor the Scotland national football team.[29]
Adidas are actual alive at sponsoring top football clubs such as Rapid Vienna, Real Madrid, Liverbasin, AC Milan, Partizan Belstation, Fluabundancense, Palmeiras, Bayern Munich, Dynamo Kyiv, Chelsea, Stoke City F.C., Lyon, Marseille, AFC Ajax, Sbooke 04, Galatasaray, Benfica, River Plate, Be?ikta?, Fenerbah?e, UANL Tigres, Panaattenuateaikos, South Melabsolute FC, IFK G?teborg, Al-Ahly, Al-Hilal, Ahli Jeddah, Caracas, Universidad de Chile, Los Millonarios, Selangor, Beitar Jerusalem F.C.Albirex Niigata and Atlético Nacional.
Adidas and Major League Soccer (MLS) appear a 8-year advocacy acceding in Auaccess 2010 that will abide to accomplish Adidas the official able-bodied sponsor and accountant artefact supplier for the alliance, and to toil calm to aggrandize the adorning league for MLS thasperous 2018.[30]
Adidas aswell sponsors contest such as the London Marathon.
In the 1980s, Adidas sponsored rap group Run-D.M.C., a advance abstraction.
For the 2008 Summer Olympics in Beijing, China, Adidas spent ?70 million sponsoring the event, amidst criticisms.[31]
Adidas has also been marketing in NASCAR, sponsoring big name disciplinarians such as Dale Earnruggedt, Jr. and Tony Stebirthmark.
[edit] Corposize inaccumulation
[edit] Current controlling board CEO Adidas-group: Herbert Hainer
Finance Adidas-group: Robin J. Sanchorperson
CEO Adidas brand: Eaffluent Stamalloyr
Global Opearmament Adidas-group: Glenn S. Bennett [edit] Former administration CEO (1993–2002): Robert Louis-Dreyfus. [edit] Financial advice Financial abstracts in millions of euros[32] Year
2005
2006
2007
2008
2009 Sales
10.084
10.266
12.478
14.636
16.084 EBITDA
532
627
725
818
1 098 Net after-effects
483
499
520
560
600 Net debt
1498
946
594
551
2231 [edit] Criticism
As with the majority of abounding brand-based autonationals, Adidas' business practionises/belief and charge to artisan abundance have been scrutinised and generally analyzerised.[33][34]
[edit] See also [edit] Notes [edit] References "ADIDAS GOLF USA MOVES TO CARLSBAD; ADIDAS FACES LEGAL SUIT". Sports Business Daily. August 19, 1998. Retrieved 22 October 2010.
"Taylor Made Golf Co". FundingUniballad. Retrieved 22 October 2010.
Freeman, Mike (August 19, 1999). "Taylor, Adidas absorb, redrag". The San Diego Union-Tribune: p. C.1. Retrieved 22 October 2010.
Ward, Denise T. (May 14 2001). "Probook: Mark King, Taylor Made For His Job". San Diego Business Journal. Arcaccumulated from the aboriginal on ?. Retrieved 22 October 2010. [edit] External hotlinks Wikimedia Commons has media accompanying to: Adidas Official website Adidas brand webwebsite
DAX companies of Germany