Direct Sales 101 - Making the Sale in Seven Second

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Let's just face it. There is no getting around the fact that we all initially judge people on a very superficial level. For right or wrong,[link widoczny dla zalogowanych], our subconscious minds make snap judgments about people within the first few seconds of contact. So what can you do to ensure you make a great impression and make the sale in seven seconds?
It is a statistically proven fact that people who are considered 'attractive' tend to be more successful. This applies more to women than men,[link widoczny dla zalogowanych], but it's a general truth. So if you're a good looking sales lady, you have a 'leg up' on the competition.
But if you don't think you fit into the category of attractive, don't worry. There's a lot you can do to even the score.
The first thing you can do to make a killer impression is to 'out dress' your prospect. Don't overdo it and meet up with your prospect in anything made by Giorgio Armani,[link widoczny dla zalogowanych]! Just have a good idea of what he or she will be wearing and adjust your attire to be slightly more impressive. This will help to build a perception of you as a leader. It's also important to try and match the style of dress of your prospect as closely as you can. The more similarities that you and your prospect share, the better. Don't you feel more comfortable with a person when you think or feel they are like you?
It is also extremely important to take the time to give yourself a real grooming session. Make sure your nails and hair are trim, [link widoczny dla zalogowanych] pressed, and shoes clean and shiny. I had a friend go to a jewelry store to buy an item and passed because he noticed a hole in the salesmans' sock! Don't let this happen to you.
This might sound obvious, but take the time to evaluate whether or not your potential client might or might not need your product or service. I constantly see people in direct sales and marketing treating their business like a pure numbers game without determining what their target market is. I don't know about you,[link widoczny dla zalogowanych], but for me, time is of the essence.
You would be surprised at just how good an impression you make if you just give a smile and a firm handshake. Take the time to notice how you feel when someone gives you a genuinely warm smile. Even if your somewhat nervous,[link widoczny dla zalogowanych], giving a nice smile will reduce the tension you feel. And giving a somewhat firm handshake (but don't overdo it) will increase your aura of leadership.
And one of the most important things you can achieve within the first seven seconds is getting your prospect to say YES! It really doesn't matter how you get them to do it, just make sure they say YES. Getting your potential client to say yes will put him or her in a positive state of mind and make a successful sale much more likely. In fact, make sure you ONLY ask questions that can be answered with an affirmative yes throughout your presentation.
If you know anything about effective public speaking, you know that the first few words out of the mouth of the speaker sets the whole tone of the speech. If the speaker is good,[link widoczny dla zalogowanych], the words were carefully crafted to make a motivating impression on the audience. The opener is crafted to make an impression that will persuade the audience to the speakers' point of view. Take the time to carefully craft the impression you will make on your prospect, and you will make the sale in seven seconds.