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Entrepreneur Use Facebook Business /fanpage As Social Media Tools To Boost Online Business
For Small business owners and entrepreneurs the good yet efficient advertising ways to take up advertisement with yellow page may not be effective enough if your intention is to breach into doing business globally. [link widoczny dla zalogowanych]ay in order to be efficient and succeed in your marketing effort, you need to know how to be a creative graphic artist and SEO expert and more just to stay in the industry in order for customer to appreciate your service. The demand for social networking, search engine Optimization ( SEO ) and social media marketing with internet marketing skills has exploded in the world of online business as the internet provides the marketing industry an almost No risk low-cost platform to distribute new media products in a variety of formats like video, photo, audio, text, interactive games, and more on a global scale
Therefore it is clearly apparent that leading Social Networking site like Facebook will play a major role in every entrepreneurs social media marketing plan if they wish to do major online business with following major reasons as follows; -
-More than 500 million active users
- Almost 200 million of active users log on to Facebook in anyday with more than 50 min facebooking time
-More than 4 million active Pages on Facebook, with billion of content being shared
- Business /Fan Pages have created billion of fans
-More than 250 applications have more than one million monthly active users
-More than 100 million active users Facebook through their mobile devices
- Facebook and Google are almost on Par for time spent by web surfers, while on Facebook is higher than on any other site in most countries.
Building a good solid Facebook Business page may look easy but upholding it with good credilbilty and reputation is an uphill responsibilty for the administrator. To maintain an online community is not at all easy. Just like any community, the administrators of a Facebook business page are responsible for keeping its interest and relevance with consideration of its fan thoughts and opinions
Facebook Business /Fan Pages is one perfect example of social media tools as it encourage such marketing platform to connect with people, build your popularity and reputation and ultimately generate leads and improves branding to your product and grow your business
Due to recent revamping on the fanpage, facebook has recently redesign these pages, and now is call the Business Page. It is very similar to standard user profile pages in design as well as functionality which include a Wall tab that publishes your news feed, users comment posts. The Info tab which serve the same function with details of your companys information, a self-explanatory Photos tab, and several other default tabs.
These revised Facebook business / Fan pages offer a wide of benefits that will boost your social media marketing for your product with following good reason
1. Communities Followers and Brand marketing: The Business /Fan Page is a great platform for your loyal followers to come together for your product or service by utilizing the Wall feature or other available modular applications. It also provides for its Host or Advertisers to be able to carry on conversations with their consumers. Business Pages enable brands to view insights such as fans demographics, number of interactions or feedback with fans, etc. which are a necessary part of evaluating and assessing your product marketing activities. Users can submit product testimonials, post pictures, create and upload video, hold discussions with each other all supporting the growth of your online community.
2. Interesting Post: When youre starting to build your Facebook business page, put it up with some good relevant contents Find insightful articles or media products like video that have to do with your business pages scope and perspective. Such can be product review, feedback or videos of explaining your service,[link widoczny dla zalogowanych], stuff that people would be able to look at when they make the decision of joining your business page or not. You want to make sure that before you start inviting people to your page, youll have good high quality content to show them. Make sure to frequently upload great content to your page on a frequent. Show your niche expertise and always post relevant information
3. Search Engine ranking: One major benefit of creating a Facebook business Page is that it provide more footing in search ranking. By publishing backlinks to your business pages as well as having a Facebook Fan Page with your name in the title, your business will be receiving good traffic, and facebook provide a good analytics tools accessible by page owners. Youll be able to track the number of interactions your page has with fans, view key demographics like sex,[link widoczny dla zalogowanych], age, and location, and more.
4. Networking and sharing: The Business page have a variety of customization options which features easy reciprocation from your fans example; can send an update that appears as notifications on homepages, and you can target your message to match a specific age, gender, and location. With sufficient enough interesting content, share and suggest your page to members in your network. Obviously the the more fans or friends connections youve already managed to attain in your personal network, the easier this step will be. Widen your target scope of Fans, try using blogging tools like keywords, backlinks and bookmarking also to widen your exposure
5) Open to dialog and opinion Some Business page can further be enhanced FORUM LIVE discussions by both utilizing the status feature and also the discussions application. It works quite like a forum and allow your fans to be involved in your discussions, ask for their feedback,[link widoczny dla zalogowanych], show them you care about what they have to say. Enable a free flow of opinion views and dialogue between the fans and your administrator. Use this opportunity to listen to feedback and make friends, take control of the conversation. Always make sure to be attentive, patient and answer as quickly as possible. Feel the interest level of your fans for your products or services
6) Contest campaign - This features if well planned with the right graphic design, product validation with good SEO can be a very powerful Marketing tool for Facebook Business page. It is viral at times, and fans will relay the campaign among friend when they find it interesting or Cool to their liking. Create frequent contests and special campaigns for fans to take part in and reward them for their participation with either social or monetary incentives that have to do with your marketing program. It is super viral, as traffic can increase by thousands to potential on the web easily.
7 ) Value added features - try to enhance your business page with Value added features under the Other Tabs, add-on information for How- to Top 10 product article or comparison reviews etc. Create other tabs that are relevant to your products for example,[link widoczny dla zalogowanych], a How to tips program tab if youre selling power tools product or, a product reviews tab if youre selling apps, or gadget product. Build fun applications for fans and potential fans that will not only help you create exposure for your brand but will also give added value to the users who install it.
Widen your exposure - Promote your Facebook business page on your homepage, in other social networks, through your email etc. Pick up Blogging and internet marketing skill so that that you can apply SEO and SEM techniques to further boost it awareness on the net, link the facebook badge to your blogs, and put up the facebook Liker on your affiliate website or blog so that the whole process can be linked into a cycle of your total marketing program. The full cycle includes involving the facebook business page as part of Social Media Marketing concept and marketing all the affiliate blogs and website as one cyclic process.
9) Responsibility
Building a good solid Facebook Business page may look easy but upholding it with good credibility and reputation is an uphill responsibility for the administrator. To maintain an online community is not at all easy. Just like any community, the administrators of a Facebook business page are responsible for keeping its interest and relevance with consideration of its fan thoughts and opinions
Source: http: //www. bookmarktechnology. com
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