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Win a carrier bundling


Subject of a brand, one or more brands in the subsidiary's passive position, or simply giving companies direct their own products, only one brand. The bundling is different, it is two or more brands on an equal footing,[link widoczny dla zalogowanych], are co-promotion, the bigger the market, to achieve win-win. Bundling can be traced back to the source of about McDonald's and Coca-Cola, KFC and Pepsi's joint sales. Bundling allows companies to give consumers blase bundled sales, what good business? It can create 1-t-1> 2 of a win-win situation. The partners to bundle promotions, can play both sides of the brand, so that consumers feel more credible. Meanwhile, the sales channels of both companies to use their products bundled together to form two-dimensional distribution network sales system,[link widoczny dla zalogowanych], but also save the party to open up new markets for the huge investment in marketing and selling expenses. Investment in advertising, the bundled sales model so that the original fragmented nature of the ads will be more focused,[link widoczny dla zalogowanych], advertising costs greatly reduced. In addition, sales to enterprises bundled often complement each other, you can return the greatest benefits to consumers. Rongshida joint promotion with Procter & Gamble as an example, consumers buy washing machines,[link widoczny dla zalogowanych], in addition to access to the product itself, but also access to high quality but also need to use detergent, saving additional costs for consumers. When consumers buy washing powder, after the company Po Hao subtle recommendation Rongshida washing machine will produce a deeper sense of trust, resulting desire to buy. This is the long-term Rongshida and P & G 9 of the 2003 win of the carrier bundling of contemporary managers
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