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Today, SEO refers to the steps a website marketer takes to ensure that a website appears in the first few results on the search engines for a particular keyword set. Modern optimization involves multiple strategies, and these strategies change frequently as the search engine algorithms change to adjust for spam. In general, SEO involves two basic areas: On Page SEO and Off Page SEO.
SEO
Why You Need to Optimize
SEO is an acronym for Search Engine Optimization,[link widoczny dla zalogowanych], which refers to the set of strategies used to increase page ranking placement for a website on the major search engines. We offer SEO as a part of our Internet Marketing Services. The idea of search engine optimization began in the early 90s, when search engines first entered the scene. At first, submission to search engines was the only means of optimizing,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], but soon spam became a serious problem. This prompted the search engine programmers to better define the way they ranked websites, penalizing those that seemed to be spam. This made it more difficult for websites to be ranked well, and the need for search engine optimization tools and strategies became evident.
On page SEO focuses on content, keyword placement, and other features built into the website itself. Off page SEO involves link building, press releases, viral campaigns, and other strategies that are not directly built into the website. Both are equally important in determining the website's rank.
Modern SEO
There are many strategies you can use to obtain higher rankings through SEO, and Page Club is ready to help you implement them in order to achieve better online success. To get started, please visit our SEO pricing page and Contact Us online to set up an initial consultation.
Why is Search Engine Optimization so important? On the World Wide Web, a website that cannot be found easily through the search engines might as well be invisible. When people go online to find information, products, or services, they start with their favorite search engine, whether it be Google,[link widoczny dla zalogowanych], Bing, Yahoo!, or something else. If your website is buried on page ten, people will not find you. In fact, statistics show that few users browse past the second page of the search engine results. If you are not on page one, you will not get the results you want from your site.