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The Search Marketing is probably the most misused term in the marketing industry in general. At least 50% of the marketers use the term incorrectly! Why? Half of marketing people would define Search Marketing as buying paid search listings. The other half would with the paid listings within the search marketing realm include the natural [...]
What is the best SEO Software? That is a question I get asked from almost every client. Jet I never really know how to answer that question. Why is that? There are number of the SEO tools I have used and still use a number of them, depending on the site I am optimising. I [...]
Performance Related Search Engine Optimization Service is very, very interesting business model. Let us compare it with the other forms of advertising. Pay Per Click (PPC) is the first one that comes to mind straight away. In the PPC model ,[link widoczny dla zalogowanych], you place your advertisements for free,[link widoczny dla zalogowanych], and pay only when someone clicks on your advertisement. [...]
Your Internet marketing strategy should start with creating of the Internet Marketing Plan. It should start with the definition of all the aspects of your web site content. Here is a short guide for developing an effective content marketing strategy. 1. Research In a nutshell,[link widoczny dla zalogowanych], do your homework: • Research competitors web sites content. Whether you're [...]

The winners of the 2010 eircom Spiders are shown below! 01 Best Financial Services Website Sponsored by CMC Markets Nominated All About Business bonkers.ie Health Insurance Authority Mind the gap No Nonsense PayLessTax.ie permanent tsb RaboDirect The Straight Talking Online Bank Winner Paylesstax.ie Its design is simple yet elegant with slick functionality. It was [...]

HubSpot is definitely a company everyone in the online marketing world should watch closely! I wrote about them before , and still use their Grader products. I got a preview of the new book by: Brian Halligan and Dharmesh Shah, both co-founders of HubSpot: Inbound Marketing: Get Found Using Google,[link widoczny dla zalogowanych], Social Media, and Blogs (The New [.. .]
Here is a short checklist for creating your online marketing budget. Print it and try to set a figure next to each of the activity listed below: Copywriting Web site copy Blog Press Releases Whitepaper Newsletter Link Building Related Industry Directory Geographical Directory (your Local, or your target market's Local) Link exchange with related sites [...]
How to handle the SEO jobs? Irish companies are still not 100% sure if to have the SEO outsourced to the specialist SEO Company, or to hire SEO staff directly, and have them work onsite. The constant barrage from the SPAM email offers from mostly Far East SEO companies and their low pricing and the [...]
I just realised I actually published 99 Posts on the SEO Consultant blog. So this is the 100th blog post. I thought I should do something special here, like an 'Anniversary' or something similar. 100 blog posts is a milestone for a blog. Not the first and certainly not the last milestone. So this blog [...]

Matt Cutts was funny today. He had a show in Google's office in Dublin in front of the strange crowd assembled by Dublin Chamber of Commerce. Matt is used to speak to the people who do not know much about SEO, but from the reaction from the crowd, I am not so sure how well [...]