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Green Consumers In Europe - Market Research Report On Aarkstore Enterprise
Establishing real levels of consumer concern regarding environmental issues is needed to provide a base for advancing product development and marketing plans for environmentally friendly products and services. This Green Consumer Series provides that sound base to identify opportunities and drive clients business decisions.
Scope
*An examination of how environmentally conscious European consumers are, and how this translates into green behaviors
*An exploration of which factors affect a consumers choice to undertake green behaviors and purchase sustainable products
*A snapshot of Europes energy,[link widoczny dla zalogowanych], retail and automotive sectors, and analysis on the presence of green consumerism in these markets
*Insight into which demographic groups are most responsive to environmental concerns in each sector
Highlights
European consumers are highly aware of environmental problems and how their everyday activities are contributing to them,[link widoczny dla zalogowanych], with a high proportion already taking action to improve the sustainability of their lifestyles.
The vast majority of European consumers undertaking green behaviors are doing so primarily in order to benefit the environment, as opposed to receiving the monetary savings often associated with such behavioral change.
Females and older consumers display higher levels of sustainable behavior than other groups,[link widoczny dla zalogowanych], and are therefore likely to be more receptive to green marketing campaigns.
Reasons to Purchase
*Understand the factors that are driving the growth of green consumerism in Europe
*Project which sectors present the best opportunities for green products and services
*Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns

Table of Contents:
DATAMONITOR VIEW 1
Catalyst 1
Key findings 1
ANALYSIS 4
Attitudes and beliefs 4
Motivations and priorities 9
Comparative industry responsibility 10
Analysis of behaviors related to particular industries 12
Domestic energy 12
Lifestyle and shopping 18
Travel and transport 24
Scores benchmarking 31
Green behavioral trends 34
Domestic energy 34
Lifestyle and shopping 38
Travel and transport 43
APPENDIX 47
Methodology 47
Ask the analyst 48
Datamonitor consulting 48
Disclaimer 48
For some-more information,[link widoczny dla zalogowanych], Great fully visit:
http: //www. aarkstore. com/reports/Green-Consumers-in-Europe-86841. htmlTopics related articles：

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