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While several companies established a Fairsearch.org group in order to try and prevent the Google-ITA deal, claiming that it is a yet another step of monopoly (by Google that is) of the airline ticket market,[link widoczny dla zalogowanych], Bing has decided not to complain, but to fight. In addition to purchasing a predictive engine for flight costs,[link widoczny dla zalogowanych], the Farecast, about a year ago, they now team up with one of the popular travel search engines, the KAYAK. It seems that the deal is beneficial for both sides - after all, KAYAK is probably also worried about Google acquiring ITA, despite their talks about
It their announcement, Bing flatters KAYAK, calling its new partner Although this looks like trying to stop people from leaving Bing,[link widoczny dla zalogowanych], the move is actually a counter-step to Google entering the travel search. Of course, although English,[link widoczny dla zalogowanych], it can affect the market heavily.
So, there is nothing left but to wish good luck to both Bing and KAYAK in their struggle.

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