mac blush SEO, Search Engine Optimisation SEO, Web

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The SEO Process

Swiss Time Machine specialise in luxury new and pre-owned Swiss watches, operating online and from their boutique store in London. The team behind the Swiss Time Machine website came to us looking to improve ranking positions for a range of generic and brand terms, with an overall view to improve both sales and visitors looking to sell their watches.
Since starting work in late 2010, we have managed to gain page one rankings for a huge number of relevant and competitive phrases, including 'pre owned watches', 'sell rolex', 'pre owned audemars piguet', 'pre owned omega watches' and many more.
Our SEO packages start at just £ 199; get in touch with us using the contact form for a tailored quote, or have a look at our Platinum, Gold, Silver and Bronze packages below.
People often ask us to explain SEO and its benefits, so to help you understand the term 'SEO' and how it could have a positive impact on your business, we've included an SEO basics section below.
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SEO Basics
What Is SEO?

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Buy Mistletoe
Buy Mistletoe is a brand-new start up,[link widoczny dla zalogowanych], operating for the first time in November-December 2010. The company is based in Hereford and sells Mistletoe, Holly and other Christmas decorations to people all over the country. The guys behind the website came to us looking to rank on page one for a range of Christmas based terms.
After only two months work, we managed to achieve page one rankings on Google for a spread of terms,[link widoczny dla zalogowanych], including 'buy mistletoe', 'buy fresh mistletoe' and 'buy holly'.
than we can pick it and will have no hesitation using them every year.
Swiss Time Machine
Reflex
CoulsonReadLewis
SEO will often target several different kinds of search, including local search, image search, video and multimedia search, generic search engines and industry focused vertical search engines.
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To discuss your SEO campaign, get in touch with us via the contact form. Alternatively, you can call either our head of SEO on 07590 117 783 or call our Brighton office on 01273 906 318.
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Designbysoap offer the following SEO packages, aimed at small to large businesses:
SEO Packages
SEC Solutions
SEC Solutions are a company specialising in estimating and pricing software for the electrical, mechanical, plumbing and construction industries, based in Worcester, UK. SEC Solutions came to us looking for a new website as well as an ongoing SEO campaign.
Since starting the SEO in November, we have managed to get the website ranking on the first page of Google for numerous converting and competitive terms, including 'contact costing', 'estimating software' and 'contract costing software'.
GuruOnline
Our engineers can utilise both on-site and off-site SEO, combined with effective analytics and insight to give you the highest chance of increasing your positions.
If your target market can't find your website, then it's usefulness is hugely diminished. If you're using your website to make money for your business, you can't afford to ignore SEO.
Our SEO campaigns are designed to improve search engine rankings, reduce spend and dependence on pay-per-click advertising and increase website traffic.
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The SEO process is focused on how the most popular search engines work (how their algorithms return and filter results) and what people are searching for. The phrases people use to search for the things they're looking for are known as keywords or keyphrases (also sometimes referred to as keyterms).
Keyword research is the initial stage in search engine optimisation, and focuses on highlighting keyterms that have a high search volume of relevant traffic with as little competition as possible. Keywords would then be selected to target for these search terms, with the overall aim being to rank on the first page of Google (most commonly, Bing and Yahoo! are also relevant). Most SEO companies would begin with a list of 10 keyword targets, with some also selecting secondary and even tertiary keyphrases.
Frequently Asked Questions
Designbysoap.co.uk are proud to boast over 300 page one results in total; here are just a handful of our most recent:
The next phase of the SEO process is generally referred to as 'on-site' optimisation, whereby the website is optimised for search engines. This would usually consist of editing the site content to increase keyword density in the site copy, organising site navigation and architecture and editing HTML, CSS and all associated coding. This is done with two primary aims in mind; to increase relevancy to targeted keywords and to remove any possible barrier to search engine indexing activity. An internal-linking strategy would also normally be adopted, in order to share incoming link power throughout the site and clarify navigation, particularly for Google's crawler bots.
The other main activities in the SEO process are collectively known as 'off-site' optimisation. This generally consists of various forms of link building, which is the practise of increasing the amount of quality inbound links to a website. Google's algorithm puts a large emphasis on quality, relevance and number of inbound links, which is why they are a primary focus for SEO engineers.
CoulsonReadLewis are a law practise based in Hereford, UK; specialising in criminal law, family law and wills and probate. CRL came to us looking for a website redesign, as well as an ongoing SEO campaign.
Since starting the SEO in October, we have managed to get the site ranking on page one of Google for numerous converting and competitive terms, including 'criminal law Hereford', 'family law Hereford' and 'Solicitors in Hereford'.
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Here are some pertinent statistics to help demonstrate the importance of good SEO:
SEO stands for search engine optimisation, which is the practise of increasing traffic to a website, via natural search. 'Natural' search refers to unpaid results returned organically via engines such as Google, after a user has entered a search term.
GuruOnline is an IBM sponsored free online resource, offering video advice and white-paper downloads on cloud computing, business analytics, virtualisation,[link widoczny dla zalogowanych], enterprise resource planning and numerous other topics. The team behind GuruOnline came to us looking to improve search engine rankings for a spread of terms, as well as looking for a social media campaign in order to increase sign-ups on the site.
Since we started work in October, the site has seen an increase in traffic (around 1,000%) and sign-ups (more than 200 per month), as well as benefiting from page one Google rankings for highly competitive terms, including 'cloud computing uk ',' virtualisation 'and' IT strategy '.
SEO (Search Engine Optimisation)
Our team of SEO engineers are based in Hereford and have an extremely impressive track record of gaining page one results on Google, Yahoo and Bing for highly competitive keyphrases.
We've included some of our current page one ranking results further down the page, so you can get an idea of the sorts of keyphrases we regularly work on.
Reflex are AV specialists; offering audio visual installation, lecture capture, room control systems and a range of audio visual services. The team behind Reflex's online presence came to us looking to improve their current ranking positions for a spread of competitive and relevant terms.
Since we started work in August, we have managed to achieve numerous page one rankings (including several number one places) for highly competitive terms such as 'AV installation', 'audio visual' and 'audio visual systems'.
91% of all people using the internet will find what they're looking for through search engines
87% of users searching on Google click on the number one result
Only a tiny fraction of users will go to page 2 or beyond on Google searches, they will either select a first page result or refine their search query
95% of non-branded natural clicks come from page 1
Over 250 million searches are carried out daily in the UK
73% of all online transactions start with a query on a search engine
Internet marketing and advertising spend has now overtaken that of television, the first media in history to do so
SEO has become an extremely important area and one that millions of business worldwide are beginning to take advantage of. It can be extremely lucrative to invest in SEO and companies operating in competitive industries such as finance, law, e-commerce, etc . can make a phenomenal return on investment by appearing on the first page of Google for certain keywords.
Recent SEO Results & Case Studies
SEM stands for search engine marketing, and is essentially the same thing, the only real difference is that SEM is considered to be the correct term for optimisation that includes paid search through the use of Google AdWords, Yahoo! AdSense, etc.
To discuss your potential SEO campaign in more detail, you can request a call back using the contact form below,[link widoczny dla zalogowanych], or call us on 01273 906 318. Alternatively, you can call our head of SEO (John Pring) on 07590 117 783 .
How Is SEO Different From SEM?
Why Should You Consider SEO?