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Quality of a website is basically determined by number of visitors and its visibility in search engine result pages. In order to increase the quality of a website,[link widoczny dla zalogowanych], some strategies are applied for optimizing a website. These strategies are called as SEO strategies. SEO is the abbreviation for the term Search Engine Optimization. Strategies used in SEO focus on making some alterations in the construction of the website. Such strategies are called as On Page Optimization. Some other actions are also done in SEO outside the website for promoting the presence of a website . These strategies of SEO are called as Off Page Optimization.
There are many alterations that can be done using On Page Optimization to increase the quality of a website. First thing that has to be done in On Page Optimization is creating good quality of content. Content is the epicenter of a website. In order to develop quality content, there are two important factors that have to be taken care,[link widoczny dla zalogowanych], they are originality and relevance. Originality of content is determined based on whether a writer writes the content on his or her own imagination. On the other hand, relevance of the content denotes the correctness of the information provided in the content with accordance to the theme of the website. Apart from the quality of the content,[link widoczny dla zalogowanych], it is also essential to check if the links within a website are not broken.
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Alterations within the Website

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Outside The Website
Some strategies should be involved in promoting a website apart from altering some essential parts of a website. This is done by simple methods like submitting URL of website to directories and sharing the URL of the website through social media. These strategies are mainly for inviting many people to visit a website. But care should be taken to ensure that these methods are implemented in ethical manner.
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